I’m what you would possibly name old skool—I choose studying one thing I can maintain in my arms versus on my cellphone or laptop computer. I choose my outdated movie cameras to digital ones. And, I nonetheless miss the times of heading over to a Blockbuster video retailer and renting some DVDs for the weekend. As I wax nostalgic, it additionally makes me mirror on the adjustments Rangefinder has skilled within the final three years because it continues to evolve.
Rangefinder was in its 70th 12 months as a print journal once we went digital in Jan. 2020. Conventional me was unhappy however “roll with the punches” me was excited to embark on a brand new journey with the Rangefinder and WPPI groups. Rangefinder could have modified in format however not in mission and imaginative and prescient—to construct group and join the marriage and portrait images trade, assist photographers develop their companies and maintain them over time, and supply useful instruments and assets to assist them create.
Once we speak about group, we even have to speak about WPPI, the present model that Rangefinder is part of. Three years in the past, reveals and conferences rapidly got here to a halt because of the pandemic, however WPPI had a present in Feb 2020, proper earlier than the world turned the other way up, then one other present in August of 2021, and the newest one was this previous February. Now we’re excited and ramping up for WPPI 2023 happening in Las Vegas March 5-9. It’s all been about persevering, staying optimistic and adapting to vary which, I really feel, are all good messages to wrap up one other chaotic 12 months with.
Many people are nonetheless working remotely and crave that annually in-person academic and networking expertise that WPPI supplies, in addition to a 360-a-year presence from each manufacturers on-line. We thanks for studying Rangefinder, for supporting our imaginative and prescient, for attending WPPI and for being a part of our group. We love suggestions so please attain out on what we’re doing proper, what we are able to enhance upon and what you wish to see coated by us within the coming months. Have a really joyful vacation, keep protected and keep wholesome.